ExpertAnswers: e-Commerce Tips

Eddie Davis, the Senior Director of Merchant Services for PayPal shares with us his exclusive tips on how to generate the most sales with your e-Commerce site.

Executive Summary

Exclusive e-Commerce Tips

As interviewed for SCORE ExpertANSWERS:

Eddie Davis, Senior Director of Merchant Services for PayPal

How to generate the most sales with your e-Commerce site:

  • Keep an eye on your competition.
  • Add customer reviews.
  • Tune your keywords to consumer attitudes.
  • Test your templates.
  • Review your metrics regularly.